Legal
Privacy Policy
Ethos Agora LLC ("we", "us", or "our") operates the https://spicycharm.com website (the "Service"), an online boutique specialising in women's lingerie, intimate apparel, swimwear, hosiery, and nightwear, based in Los Angeles, California.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use our services, or make a purchase from spicycharm.com, or otherwise communicate with us (collectively, the "Services"). "You" and "your" refer to you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected.
Please read this Privacy Policy carefully. By using or accessing any of the Services, you agree to the collection, use, and disclosure of your information as described here. If you do not agree, please do not use or access our Services.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. When we do, we will post the revised version on this page and update the "Last updated" date at the top. We encourage you to review this page periodically. Your continued use of the site after changes are posted constitutes acceptance of the updated policy.
How We Collect & Use Your Personal Information
To provide our Services, we collect personal information about you from a variety of sources as described below. The type and volume of information we collect depends on how you interact with us — whether you are browsing, creating an account, placing an order, or contacting our team.
In addition to the specific uses outlined below, we may use your information to communicate with you, provide the Services, comply with legal obligations, enforce our Terms of Service, and protect the rights and safety of spicycharm.com, our team, and our customers.
What Personal Information We Collect
When we refer to "personal information," we mean information that identifies, relates to, describes, or can reasonably be associated with you as an individual. The categories we collect are described in the sections below and depend on how you use our Services.
Information You Give Us Directly
Information you submit to us through our Services may include:
- Contact details — name, email address, phone number, billing and shipping address.
- Order information — items purchased, payment confirmation, delivery preferences.
- Account information — username, password, security questions (if you create an account).
- Shopping activity — items you view, add to your cart, or save to a wishlist.
- Customer support information — the content of messages you send us, including any order details or photos you share.
Some features require you to provide certain information. You may choose not to provide it, but this may limit your ability to use those features.
Information from Third Parties
We may receive information about you from third parties, including service providers who collect data on our behalf:
- Platform providers — Shopify, who hosts and powers our store.
- Payment processors — who handle your billing information securely to complete transactions.
- Brand partners and fulfilment companies — including Axami, Gossard, Conturelle, Dominique, and others who may process shipping and order data.
- Analytics and advertising tools — pixels, web beacons, and third-party libraries used when you visit our site, open our emails, or interact with our ads.
All third-party information received is handled in accordance with this Privacy Policy. We are not responsible for the privacy practices of third-party services. See Third-Party Websites & Links.
How We Use Your Personal Information
- Fulfilling orders: processing payments, dispatching products, arranging shipping, sending order confirmations and tracking updates, managing returns.
- Account management: creating and maintaining your customer account and preferences.
- Customer support: responding to your enquiries, complaints, and requests.
- Marketing and advertising: sending you promotional emails or SMS (with your consent where required), and showing you relevant ads on our site and other platforms.
- Security and fraud prevention: detecting, investigating, and acting on potentially fraudulent, illegal, or malicious activity.
- Site improvement: analysing usage patterns to improve our website, product offering, and customer experience.
- Legal compliance: meeting our obligations under applicable law.
How We Disclose Your Personal Information
We may share your personal information with third parties for legitimate purposes as described in this Privacy Policy, including:
- Service providers — IT, payments, analytics, customer support, cloud hosting, and fulfilment/shipping partners who act on our behalf.
- Brand and fulfilment partners — international and domestic brand partners (e.g. Axami, Gossard, Conturelle, Dominique) who process and ship your orders.
- Business and marketing partners — including Shopify, who operate under their own privacy notices.
- At your direction — e.g. when you use social login, share a product, or request a service that involves a third party.
- Affiliates — within our corporate group as applicable.
- Business transactions — in the event of a merger, acquisition, or sale of assets.
- Legal obligations — in response to lawful requests from authorities, to enforce our terms, or to protect our rights or the safety of others.
Categories Disclosed in the Past 12 Months
| Category of Personal Information | Categories of Recipients |
|---|---|
|
Identifiers — name, email, phone, billing/shipping address Commercial information — order history, shopping activity, customer support communications Usage/network activity — IP address, browser type, pages visited, cookie data |
Service providers (IT, payments, analytics, fulfilment, shipping, customer support) Brand and fulfilment partners Business and marketing partners Affiliates |
We do not use or disclose sensitive personal information for the purpose of inferring characteristics about you.
User Generated Content
Our Services may allow you to submit product reviews or other user-generated content. Content posted publicly (such as product reviews) is visible to all visitors. Please do not include personal information in public content that you would not want others to see. We are not responsible for the privacy or security of information you choose to make public.
Third-Party Websites & Links
Our site may contain links to third-party websites, including brand pages and social media platforms. These sites operate independently and have their own privacy policies, which we encourage you to review. We are not responsible for the content, accuracy, or privacy practices of any third-party site, and a link does not constitute our endorsement of that site.
Children's Data
If you are a parent or guardian and believe your child has provided us with personal information, please contact us immediately at contactus@spicycharm.com and we will take steps to delete that information promptly.
As of the effective date of this Privacy Policy, we do not knowingly "sell" or "share" the personal information of individuals under 16 years of age.
Security & Retention of Your Information
We implement reasonable technical and organisational measures to protect your personal information from unauthorised access, disclosure, or loss. However, no security system is completely impenetrable, and information transmitted over the internet cannot be guaranteed to be fully secure. Please use secure networks when submitting sensitive information.
We retain your personal information for as long as necessary to fulfil the purposes described in this policy, maintain your account, comply with our legal obligations, resolve disputes, and enforce our agreements. When information is no longer needed, we delete or anonymise it in accordance with our data retention procedures.
Your Rights & Choices
Depending on where you live, you may have some or all of the following rights regarding your personal information (subject to applicable legal exceptions):
- Access / Know — request a copy of the personal information we hold about you.
- Delete — request deletion of certain personal information we hold.
- Correct — request correction of inaccurate personal information.
- Portability — receive your personal information in a portable format, where applicable.
- Opt out of sale / sharing / targeted advertising — visit our Your Privacy Choices page. If you visit with the Global Privacy Control (GPC) signal enabled, we may treat this as an opt-out request for that device and browser.
- Restrict processing / withdraw consent — where we rely on your consent to process your data.
- Appeal — if we deny a privacy request, you may appeal by replying to our decision.
- Manage marketing communications — unsubscribe from marketing emails via the link in any email, or text STOP in response to any SMS. Note that transactional messages (order confirmations, shipping updates) may still be sent.
To exercise any of these rights, please contact us as described in the Contact section below. We may verify your identity before processing your request. You may also designate an authorised agent; we may require proof of authorisation.
We will not discriminate against you for exercising your privacy rights.
Complaints
If you have concerns about how we handle your personal information, please contact us first and we will do our best to resolve the issue. Depending on your location, you may also have the right to lodge a complaint with your local data protection or privacy authority.
International Users
spicycharm.com is based in Los Angeles, California. If you access our Services from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate.
If you are located in the European Economic Area (EEA), United Kingdom, or Switzerland, we rely on appropriate transfer mechanisms (such as the European Commission's Standard Contractual Clauses or UK equivalents) when transferring personal information internationally, unless the transfer is to a country with an adequate level of protection as recognised by the relevant authority.
Contact Us
If you have any questions about this Privacy Policy, wish to exercise your privacy rights, or have a concern about how we handle your personal information, please reach out:
Email: contactus@spicycharm.com
SMS / Text: (424) 241-0418
Location: 2390 Crenshaw Blvd, Ste #166, Los Angeles, CA 90501 USA
You can also use our Contact Page to send a message at any time. We aim to respond to all privacy-related enquiries within 30 days.
📄 This Privacy Policy was last updated on July 01, 2026. Use the Print button above to save a copy for your records. For your opt-out rights, visit our Your Privacy Choices page.